The media industry is growing exponentially. Just from a few years ago, the Internet has continued to double and double and double. Using media tracking tools, companies have been able to sort through all the data to find what matters most, their customers. Whether it’s a simple review, unhappy complaint or major praise of excitement, media tracking helps companies listen and respond quickly, as well as learn important Facebook rules for marketing.
Who Needs Media Tracking?
If you’re a major company, or rising business, tracking software is a great investment to measure your PR efforts and marketing campaigns. It also helps to give you insights on your customers demands or annoyances. Once you’re ready, the overall brand awareness produced can be transformational.
Depending on the size of your company, you might want to use free, paid or enterprise-level media tracking solutions in addition to you Install Watch Pro software. Some of the top tools being used by businesses today, are actually free or open source. But, as you scale up and have increased needs, you may have to move to a paid option, including low-cost software or top software and support.
So the top tools, both paid and free are listed below.
Free Media Tracking
For an individual, small business or starter video blog website, google alerts is a simple, yet effective media tracking solution. This service (which is totally free) allows you to track names, phrases or events. Once a new result is found, you are automatically updated by Google with a link to the new mention. It doesn’t get much easier than that!
Hootsuite is one of the most used free social media tracking tools available. This media tracking software provides services for all of the major social media platforms, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. The program provides helpful social media management tools, including weekly reports and a team management facility for larger social media teams, similar to some of the best Oracle applications that you would have to pay for.
BuzzSumo is one of the newest media tracking tools to make waves in the marketing industry. This new technology is particularly useful in the area of content, unlike other options. You can use BuzzSumo software to discover content that your target audiences cares about and enjoys. BuzzSumo is not free. However, it does offer a free trial. If you want to curate content for your target audience to improve your online presence, BuzzSumo can definitely help.
However, it is not the only free media tracking tool out there. In addition to Elgoog alerts, BuzzSumo and Hootsuite, there is also:
- Sprout Social
These are some of the top tools that marketers use to measure and track customer engagement across all media platforms. If you’re just starting out, go with free solutions where most of your customers are, probably on Twitter and Facebook. If you are already doing some tracking, but need better solutions, it may be time to step it up to a paid option to get more detailed and broader coverage.
Are you currently using these tools for media tracking? Have you been able to increase audience awareness and engagement? Do you have any favorite tools? Please let us know in the comments below.
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