A/B testing tools, also called split testing or bucket testing tools, are used in comparing two webpage or app versions against one another. This process helps marketing professionals figure out which app or webpage performs best. If you need to use AB testing software in order to improve conversion rates, keep reading below to learn about the top AB testing tools used by industry experts.
Unbounce is more than just an A/B testing tool. You can use Unbounce to build, publish and test responsive landing pages with zero HTML required. The software also integrates with other marketing software and tools, like Hubspot, Mailchimp, Zoho, DidTheyReadIt, ConstantContact and more. You can split test multiple variants of a page for as long as you need. Consider Unbounce if you have zero coding ability and do not mind spending $50 a month for the A/B testing service.
Optimizley is the A/B testing solution used by the experts. Although the testing software features complex tools, it is still incredibly user friendly, unlike Namespaces. In addition, the top AB testing software offers retroactive filtering, intuitive data display and goal comparison and useful integration with 3rd party marketing tools. Although this software’s price has risen as its popularity has increased, it is the perfect solution for software users who only want the best software solution used by all the experts.
VWO, short for Visual Website Optimizer, is another excellent solution to consider. This A/B testing tool is offered in two versions, VWO Startup and VWO Enterprise. No matter what size business you are trying to improve conversion rates for, VWO provides a solution. Startup VWO costs just $59 a month. However, it still provides features for role based permissions, a/b and split URL testing, multivariate testing, time of day targeting and more. In addition, the software offers unlimited tests, variations and goals for site wide and multiple page tests. Consider VWO is you want a comprehensive web marketing tool.
Convert is one of the more expensive tools for A/B testing. However, it also comes in 4 different variations. Convert Lite, Convert Pro Team 1, Pro Team 2 and Pro Team 3 range from $500/month to $1,500/month. The cheapest plan, Convert Light, still offers 5 active domains for A/B testing as well as unlimited collaborators, which no other popular a/b test software does. This AB testing tool also offers traffic source targeting, SmartInsert Blink Protection, test collision protection and even heatmaps. If you can afford it, Convert may be the most comprehensive solution for A/B testing available.
AB Tasty, as the name would imply, is another great solution for anyone looking for top A/B testing software. This tool helps you optimize your conversion rate with zero technical knowledge. It does so by allowing you to create simple tests or complex multivariate tests. In addition, the software offers you flexibility in configuration, allowing you to determine the method of measurement that is most important for you. Then, after your A/B test is done, you can used AB Tasty’s advanced analysis features to identify relevant visitor messages. If you want a simple to use software that drives results, consider using AB Tasty.
If you work in internet marketing or web development, these A/B testing tools can help you do your job to the best of your ability easily, especially when used in conjunction with your Microsoft Search Server. Depending on your level of technical knowledge, software budget and other variables, one solution may fit your organization’s needs best. Consider trying out one of the top A/B testing tools above in order to improve conversion rates for your webpages right away.
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