Building an eCommerce website is a large undertaking. This site will serve as the primary retail market for your client. As a web designer, you want to ensure that the website you build contains the right components. Consumers are fickle. Even the slightest inconvenience will drive them away from your website. There are several key features that distinguish a mediocre eCommerce site from a successful one. These components foster a positive online shopping experience. This leads more customers towards purchase. Well designed websites protect technology across your organization. Continue reading to learn about some of the best practices for building an eCommerce website.
A Simple Theme
First, choose a simple theme for your website. eCommerce sites with simple designs have higher conversion rates. All of the pages of your eCommerce platform should have a simple layout. This includes your homepage, product page, and all the interior elements of your site. This way, the products are what really stands out. On your homepage, include highlights of a few of your client’s best-selling products. This will ensure that website visitors are immediately exposed to your popular offerings. Do not include too many products here. Two or three will suffice. This ensures that there is a clear point of focus. Exposing visitors to simple product images on the home page increases the changes that they will make a purchase. When building an eCommerce website, choose a simple theme.
Search functionality is essential for an eCommerce site. Incorporate a variety of search filters into your build. Filters help shoppers find what they are looking for more easily. Ensure that your design theme includes text search options and filters by category. For example, if your client sells shoes, it is useful to filter by brand, size, color, and occasion. This way, shoppers can find what they need in a matter of seconds. Position your search box in a central location. You want it to be easy for shoppers to find. When customers can easily search for products, they are more likely to make a purchase. Include easy-to-use search functions when building an eCommerce site.
Responsive Mobile Design
Choose a responsive design when building your eCommerce site. Effective responsive designs ensure that your website functions properly on Androids, tablets, and iPhone mobile devices. A large percentage of consumer traffic comes from mobile devices. In order to capture these sales, you must ensure that your design theme is optimized for mobile use. This involves tailoring your site to cater to multiple use platforms. Mobile phones have smaller screens. So, it is important to break up forms on mobile devices. Reducing form fields increases mobile conversions. It also provides shoppers with a sense of achievement through the checkout process. Complement these shorter steps with a progress bar on the top of the screen. This will let users know where they are in the process. Implement a responsive mobile design into your eCommerce site.
It is also useful to provide consumer reviews on your website. Studies show that testimonials and consumer reviews drive up dales 18%. Reviews help customers trust the products you are selling. They also increase sales through SEO. They provide you with free marketing content that search engines prioritize. Additionally, consumers often search for product reviews before they shop. If your products have customer reviews, they are more likely to come up during this process. Include customer reviews in your website build to drive more traffic to your site.
Lastly, optimize the checkout process on your site. Reports indicate that up to 20% of consumers abandon their cart at checkout. This is because the process was too long or complicated. Once a website visitor decides to buy something, it should be easy to complete the purchase. Reduce the information required at checkout to lower your cart abandonment rate. Checkout should be no more than five steps and customer should only have to enter their information once. It is also beneficial to include a guest checkout option to make this process even easier. This way, customers only need to enter their billing and shipping information to place their order. Include an optimized checkout system when building an eCommerce website.
The right build strategies will help you to create a successful eCommerce site. First, use a simple theme to ensure that your client’s products stand out. Utilize search filters that make it easy for shoppers to find what they are looking for. Also, create a responsive design that works on mobile devices. These responsive features ensure your website works effectively for LG phone fans and Android fanatics. Provide consumer reviews to increase sales through SEO. Lastly, optimize the checkout process to reduce cart abandonment rates. Use these best practices when building an eCommerce website.