Geofencing is the latest technology trend impacting business and mainstream society alike. It is making almost as big a splash as outsourcing did a decade ago. However, it is still a piece of technology that many business owners do not understand the implications or possible benefits of. If you are a business owner, you would be wise to learn up on geofences and how they can benefit your business. Find out what geofencing is and its possible business applications in the post below.
What Is Geofencing?
Geofencing is a feature that is available on a number of different software programs. Geofencing solutions use GPS, the Global Positioning System, or RFID, Radio Frequency Identification, to define a set of geographic boundaries. Geo-fences are invisible boundaries that alert a given user to a notification when the person enters or exits them. These triggers and fences are defined by a software administrator or user. Geofencing technology is widely known and used for Siri reminders. Whenever you tell Siri or Cortana “remind me to pick up milk when I leave home,” you are setting up a geofence to prompt your reminder.
Geofence marketing is the hottest marketing technology trend and perhaps the most important application to business owners like you. You can use geofence marketing to send discounts via text message to smartphone users once they enter your store or any other location you define. Or, you can use geofence marketing strategies to outperform the competition, prompting an alert with pricing information when consumers exit a competing business. This is one of the most exciting geofencing applications for business owners who are always trying to get new customers in their doors.
Compliance management is another area of business that can benefit from geofencing software. Certain geotargeting tools can be used in conjunction with network logs for any network protocol. Administrators can configure these tools to record whenever someone crosses a geofence boundary within these logs. This way, you can make sure your employees are properly using devices and complying with your established business policies. Thanks to geofencing solutions, you can now properly monitor compliance within your organization.
Geofencing applications for Human Resources processes are endless. There are so many ways in which geofences can help you improve HR management at any organization. You can use geofencing technology to track mileage for employees who will need to be reimbursed for travel, or to simplify payroll by tracking when and where employees are working. Geofencing and geotargeting solutions are also being used for recruitment purposes, as well. You can use location based advertising to help you recruit top talent quickly. If you need to improve your human resources management, there a number of geofencing applications that can help you do just that.
Shipping & Receiving Logistics
Geofence technology is also impacting fleet management for shipping and receiving businesses. Fleet management used to be difficult to accurately track. Now, you can set geofences for your fleet using your existing networking services. This way, when a truck passes a certain point, you will be notified. Or, you can set up a geofence to alert you when a fleet driver goes off course. There are many, many ways you can use geofencing solutions to improve fleet management at any business.
If you are a business owner, you definitely want to start learning about geofencing and how geofence technology works. There are so many ways that these new business technology solutions can improve operations for businesses across all industries. Consider using geotargeting solutions to improve your business operations in the areas above. Your business will thrive because of it.
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