Many Instagram users struggle to increase their follower count in an organic way. They try all of the tricks that they can think of to promote their Instagram accounts, but fail to reach their goals. This is particularly true for business owners like yourself. Whether you own a multi-million dollar company or simply sell handmade items on a global online marketplace, you can use Instagram to increase your profits. Continue reading to learn how to answer your question of “How can I promote my Instagram account?”.
Experiment With Hashtags
One of the best ways to promote your Instagram business profile is to experiment with hashtags. Some social media scheduling apps offer hashtag tools. For instance, Hootsuite added hashtag streams to make social media management easier. Despite the tools available, many business-owning Instagram users assume that they should use all of the hashtags they can that relate to their industry. While you should use some popular industry-related hashtags, getting more specific will benefit you as well. Consider creating a hashtag of your own. Some companies keep it simple and use their business names. Others get creative and use their slogans or come up with catchy, promotional sayings for their brands. If you decide to create your own hashtag, use it in all of your posts. Your followers will catch on and start using it as well. Then, their followers will see it. If done well, the chain will continue and you will succeed in promoting your Instagram page.
Cross-Promote Your Page
Another highly effective way to promote your Instagram account is to cross-promote your page. Many companies have their own websites. If you have a site that receives a lot of visitors regularly, include a link to your Instagram page on it. The same goes for business owners who use blogs to promote their new products. If you have a decent amount of followers on other social platforms like Facebook and Twitter, you can promote your Instagram profile on there as well. Offer your followers a link to your page so that they can check it out easily. Use this tactic to promote your Instagram page successfully.
Post Lifestyle Photos
Moreover, post lifestyle photos on Instagram to increase your followers. Brands that use this technique increase not only their follower count. They also drive more sales. After all, consumers respond well to content that they can relate to personally. Conduct market research to determine what kind of hobbies and activities your target audience partakes in. Then, take photos of people using your products while doing those activities. Invest in a quality digital camera to impress consumers with your photography. These types of Instagram posts catch consumers’ eyes as they browse through Instagram. Hence, this is a great strategy for promoting your profile and increasing your sales simultaneously.
Create Ads On Instagram
If you want to fully answer your question of “How do I promote my Instagram account?”, experiment with Instagram ads. Business owners who create great Instagram ads achieve their follower count goals. To use this tool, you must have a business profile. Once you establish yourself as a business on the social platform, you can select a “Promotions” button. You will then have the opportunity to select a post to promote. Keep in mind that this tool costs money to use. Thus, you need to choose a post that you believe will earn you more sales. Consider using content that displays your current sales. After you determine the best post to promote, simply fill in the details of your promotion and complete it by selecting “Create Promotion”. Take advantage of this business-only tool on Instagram to promote your account.
Work With Influencers
Lastly, work with influencers to promote your brand. Influencers significantly increase brands’ follower counts on Instagram. After all, consumers trust them more than they trust businesses trying to sell their own products. The trick is to find influencers who constantly engage with your target audience. Once you do, ask your candidates for insight into their Instagram analytics. Choose influencers who receive organic traffic on a daily basis. More so, ensure that the influencers you choose constantly engage with their followers. In order for this tactic to work, they will need to answer any questions that their followers ask about your products. Find quality influencers to promote your Instagram effectively. This is a crucial step to learning how to promote my Instagram page.
If you want to promote your business on Instagram, you need to use promising strategies. For instance, experiment with brand-specific hashtags. Cross-promote your Instagram profile on other social media pages and/or your website. Take lifestyle photos of your products in-use to attract more consumers. Use Instagram’s advertising tool to promote posts, but keep in mind that this method costs capital. Finally, reach out to influencers who align with your brand. Use these tactics so that you can honestly say “I can promote my Instagram successfully”.