Monday , 20 November 2017

5 Expert Letterhead Design Tips To Draw Readers Into Content

Letterhead designs are one of the first chances a business has to make a good impression. A single letterhead design can tell customers a lot about your brand image and the company in general. That is why, despite common notion, designing letterhead is actually a difficult graphic design task, even for the best graphic designers. As a business owner, this can be daunting. But, don’t worry! As long as you use the letterhead design tips in this post to help you create a professional letterhead for your company, you are sure to be satisfied with the results.

Use Borders

When designing a company letterhead, be sure to consider using borders. Borders frame your content, which helps draw the readers eye to your writing. They also help to make your letterhead look a bit more polished. Just be sure to keep border lines thin, you do not want it to take up too much space unnecessarily. Borders are one of the most effective letterhead design tools to give your letterhead a professional look.

Keep It Simple

Keep your letterhead designs simple, even if you are using a fancy software like Adobe Bridge. Otherwise, they may distract the reader from the information on the page. You do not want readers to remember your letterhead. You want them to remember the information you relayed to them in that letter. Keep distractions to a minimum when designing professional letterhead if you want to be sure the recipient is paying attention to the most important details of your correspondence.

Use Color Sparingly

Color should be used sparingly for most letterhead designs. Of course, if you are a creative company or you have a playful brand image, using a bit more color can help convey this to readers. However, most businesses are not playful. Their letterhead should not be either. Use color to draw reader’s attention to the most important parts of your letterhead or to accent and compliment the design. Anything more than that, and your letterhead may look sloppy and unprofessional. This is one of the letterhead design tips that too many business owners ignore. Do not be one of them.

Prioritize Information

Prioritize the most important information in your letterhead design. Your design should have a sort of hierarchy within it. Identify the most important information you want to include in your company letterhead. Then, decide how you will emphasize this information. You may choose to use boldface text, italic text or even a different color to draw attention to your priority info. Regardless of how you do it, arranging an information hierarchy is one of the best letterhead design tips to help you make the most out of your correspondence without the need for a lossless file.

Choose A Readable Font

As with any other type of professional graphic design, make sure you use a font that is actually readable. Choosing a readable font should be first on your to-do list. Obviously, you want recipients to be able to identify your company address or other key info at a quick glance. Make sure your font is big enough so that everyone can easily read when you get your letterheads printed here. Stay away from overly fancy cursive or character-only fonts. Choosing a readable font is one of the absolute essential letterhead design elements to keep in mind.

If you are a business owner, graphic design may not be one of your strengths. Unfortunately, that does not matter when you need to design company letterhead on a budget. However, you do not need to be a CCVP expert to get it done. If you have to design your own letterhead, use the expert letterhead design tips mentioned above. These elements of letterhead design will help you to create the most professional design possible that portrays your business the way you want your customers to see it. Make sure to use them.

Photo from https://design.tutsplus.com/articles/11-tips-for-creating-an-awesome-letterhead–cms-28167

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