Thursday , 28 January 2021

How To Organize A Mobile App User Testing Process

Developers need to conduct app testing in order to ensure the highest quality product upon launch. Mobile app user testing consists of gathering people in order to study how they interact with your app. The process is dependent on criticism and feedback in order to update the app before its launch date. There are several factors that need consideration when building a user testing plan. Read below to learn what steps are required in order to create a seamless and productive mobile app testing experience.

Develop A Plan

Developing a plan is the most efficient way to initiate your mobile app user testing process. You should script the specific functions of the app. Ensure the app will be eqally as functional across iPhones, Androids and LG phones. This way, you list the questions you want to ask your testing team. Gathering a bunch of people in a room and letting them use the app for a bit is not very efficient. You need a to know if they liked it, what issues they faced and any potential improvements. To gather the proper feedback for productive improvements, you need to determine and structure your testing path. Consider as many variables as possible in your testing outline. Preperation is key to mobile user testing. By developing a plan, you will make your app testing experience engaging and productive.

Focus On Your Targeted Audience

Developers should have an audience in mind for their app when conducting user testing. You should want to pool the most relevant audience possible when gathering testers for the app. You need to perform surveys or screenings to assemble the most relevant testing team. If you want to put forth the best possible product, then you need to consider the needs and interests of your targeted audience. This preliminary measure will hone the responses so you can adjust and tailor your app to its most prominent user base. The emphasis on focusing on your targeted audience will eliminate a lot of noise and centralize the most relevant feedback.

Determine If The Tests Will Be On Site Or Remote

There are numerous ways to test an app and testing location is one of the most important factors. You need to decide if you want users to test the app in house or from their own spaces. Testing on-site gives you a more immediate understanding of your users’ concerns and feedback. However, it requires the testers to schedule and travel to the testing site. Allowing your users to test remotely is more time and budget friendly. On the other hand, you will not be able to communicate with the testers as freely and immediately as you would on-site. There are pros and cons to either option. In both cases, developers should test on-site or remotely to start the mobile user testing process.

Administer Different Tests For Usability And Marketing

Next, differentiate between usability and marketing in your tests. Usability tests are to check the apps functionality and design. This test is how easy it is to use your app and understand it. This is to test how users accomplish tasks or how long it takes them to utilize the app’s features. Make sure that an app is equally as user-friendly across devices. Consider conducting tests on multiple reputable, good smartphones to effectively guarantee results.  A marketing test is different in that this test will gauge the interest and demand for your app. Marketing tests seek to understand the value of their products. It is important to divide these two tests as they serve distinct functions to gather the best feedback.

Do Not Interfere With The Testing Environment

During the test, developers should not influence their testing team on the app. The process needs to be as authentic and organic as possible. Diverting the actions of the testers which undermines the process and ultimately your product. Developers need to let the testing users explore and understand the app on their own. Testers having difficult accessing certain features of the app may actually be sharing vital information about its ease of use. Developers also need to let the testing teams offer feedback freely. You should remain neutral throughout this process to receive the most objective feedback possible.

A mobile app user testing process is incredibly valuable to developer teams to edit and determine the direction of their product. This experience defines the understanding and experience of their targeted customer base. Script and develop a plan so your testing process is efficient focused. It is also important to hone your targeted audience to the most relevant and likely users. Setting is a large component of the testing process so determine whether you will moderate it in a controlled setting or allow the testers to utilize the app on their own. It is also important to differentiate between the types of tests you will administer and separate the purpose of the usability test and the marketing test. Finally, don’t interfere with the test itself and be objective and impartial to create the most genuine testing experience. Test your app on multiple popular Andriod and iPhone devices. Utilize these steps for the most valuable app testing experience.

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