As it turns out, there’s more to SEO than simple content design. When developing a website, you have to choose the type of site, platform and infrastructure to create. The website should be easy to use, navigate and share instantaneously. In addition to what is latency, you want to optimize infrastructural elements of the page as well, like URLs. Make sure to keep up with the industry’s standards and follow the trends for the upcoming 2018. Following are five ways to make your WordPress page more visible.
The WordPress Angle
You want WordPress SEO to define your output on this platform. The platform ease of use and versatility has made it one of the most popular developer platforms. In fact, the WordPress platform currently powers 26.5% of the top ten million sites in the world. That number is only expected to grow in the coming years. Given how simple and straightforward it is, the adoption rates for developers are very high.
When you’ve got something that covers more than 1/4th of the industry, getting involved in a business sense is a wise choice. However, you can’t just throw words on a page and expect to have success. That’s where SEO comes in. If you’re unfamiliar, SEO stands for Search Engine Optimization. This is exactly what it sounds like: it is a means by which your web page can be optimized such that it shows up at the top of Search Engine Results Pages, or SERPs. The better your SEO, the higher your SERP ranking.
One: URLs For SEO
A great way to tell whether your measures of optimization are effective is to measure ROI against the SEO you’ve applied to your page. If you do this, you’ll likely see a dramatic change should you optimize URLs for SEO purposes.
URL stands for Universal Resource Locator, and this is the combination of letters, numbers, and symbols which is on the top of any web-page. It usually starts with: “https”, or “www”, though sometimes it doesn’t. When web developers design URLs, they don’t always make them with SEO in mind.
However, if you do design a URL with a keyword or something of the kind built-in, that will increase your page’s visibility when someone conducts a search, and you’ll likely see more traffic as a result. So design your URLs to be SEO-friendly from the beginning.
Two: Meta Tags
A Meta Tag generally looks something like this:
<meta name=”your business” content =“a description of your operation 160 characters or less in length.”/>
What you want to do is put keywords and buzzwords into your meta tags as best you can. Words like “inexpensive”, “affordable”, “review”, and “cheap” are all good if they are relevant—but you want to ensure relevancy. The meta tags were used as popular SEO tricks in the past. Today, they just provide additional context that you can use for relevancy.
This gets a little bit complicated. Basically, duplicate content is something that search engines are trying to avoid. But when you’re designing a page, you may have to put a link on it which re-directs users to a working page during the interim. Here’s the key: you want a sort of “home base” page which remains “home base”.
This will help the programs which parse through search results keep from sidelining you. What you do is put your redirects on older pages, and have them send users to the newer pages you’ve designed. This helps get your existing and potential clients to the right spot, and ensures that search engine sorting software gets there too. Without redirects, it’s likely that a given search engine could send a client to the wrong page, and this undermines your digital marketing campaign as well as costing you money.
Four: Mobile Friendliness
It’s hard to overstate how important it is for web pages to have mobile-friendliness built-in today. From online apps to smartphones to IoT applications and more, everyone is mobile today, and that trend is increasing, not decreasing.
As a result, many search engines structure search results according to mobile-friendliness, as many searches are conducted over a smartphone or tablet. Make your page mobile-friendly and it will likely see more traffic.
Five: Structuring Content
Last but not least, you want your content structured in a way which the search engine is familiar with. You want keywords, but you don’t want keyword saturation. Content, images and video blogs are good, too. The length of your content is likewise important. You don’t want it to be too short; around a thousand words is ideal. Consult professionals to get the right idea on how to most optimally design your content.
Getting Your Head Around SEO
If these things sound complicated, it’s because they are. However, at the same time, there is a straightforward nature to SEO which makes it possible to engineer individually once it has been understood. Still, seeking professional help for your online business—or offline business—makes a lot of sense when you’re promoting through the web like this.