With the radio industry taking off, I was wondering how just one actually start broadcasting radio? Where is the opportunity really happening? How does it all work? We know there’s a lot happening in the digital audio space, but it is tough to take it all in. Here, we take a look at the basics of radio broadcasting. We cover the essentials of what you need to know. Then, you can branch out into what area matters most to you.
Today, radio broadcasting is very different from the past. The original purpose has stayed the same, to create audio and video to be distributed to audiences. However, the way digital information is sent and received has changed dramatically.
First, it would be very helpful to understand radio broadcasting from a fundamental level. In short, radio waves are transmitted on a frequency to be received by a local antenna. The waves are transmitted from stations through radio networks. As you might be aware, these are your AM and FM stations.
Then, the digital technology took off. We discovered many ways to broadcast radio. In fact, there are many options for broadcasting radio. They include radio networks, cable radio, satellite radio, Internet radio and other formats of digital audio.
These new methods for transmitting radio, or digital audio information, have changed the way people produce and listen radio. The AM and FM stations are limited to a spectrum that is regulated by the Federal Communications Commission (FCC). Due to the limited nature, the space is expensive to enter and compete in. The new types of broadcasting, specifically internet radio, have lowered the barriers to entry. They cost much less and are generally available for everyone who is willing to invest a bit of capital and time.
Radio Broadcasting Online
If you would like to start streaming radio online, you can start your own radio station today. There are many applications, platforms and broadcasting software to explore. To choose the best way to broadcast online, identify the best channels for your potential audience. Based on their preferences, you can choose the best internet radio platform for you and start airing your own radio shows.
Overall, radio broadcasting is more live than ever before. There are millions of potential listeners out there. As time goes on, they will be increasingly used to listening to radio on more platforms and devices. The industry, as it always has, will continue to grow and evolve the way we communicate.
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