In the digital age, LinkedIn is one of the most important tools at your disposal for building your personal brand, exploring career options and networking within the IT industry. Despite this, many people express the truth that career-minded professionals don’t have a LinkedIn profile or haven’t updated it in years.
If you’re serious about making a mark in your industry, your LinkedIn profile needs to reflect that. That’s why we’ve put together a list of 6 easy ways to whip your LinkedIn profile into shape and get noticed today.
Refresh Your Headshot
Your headshot is one of the first things a potential employer or collaborator sees on your profile. That’s why it’s important to choose a profile picture that sends the right message. A professionally taken headshot is ideal. You should take up the majority of the frame and be dressed in business attire. Studies have shown that happy faces come across as inherently more trustworthy and approachable, as evidenced in Alex Perdikis’ LinkedIn profile.
Keep Your Details Up To Date
The way you treat your LinkedIn profile says more about how your detailed approach than you might think. If you neglect your profile, let typos slip into your bio and don’t routinely update your contact and CV information, what message does that send to potential technology employers? An updated LinkedIn profile shows that you’re always open for networking opportunities and are vigilant in all areas of your distros system work.
Transform Summary Into A Narrative
A surprising number of people neglect the summary field when filling out their LinkedIn profile. This is a shame, considering that the summary section provides an invaluable opportunity to give digital business employers a sense of who you are as both a person and an employee. Don’t just use this space to list your skills. Weave your talents and experiences into an interesting narrative that’ll set you apart from the dozens of other candidates out there. Don’t be afraid to be a little more creative and personal than usual. This is your chance to truly market yourself.
List Your Skills
While your skills shouldn’t be the only thing in your summary field, they are an important part of any complete LinkedIn profile. Go through the list of skills and highlight any that are applicable and relevant to you. You can include development languages like C++, Java, HTML, CSS, Linux, etc. This will help employers identify your talents at a glance and add credence to your headline and summary sections. Don’t overpopulate this section – listing too many highly specific skills can come across as disingenuous or, at best, tedious to read.
Skip The Buzzwords
Buzzwords have long been used to quickly convey our expertise and association within the tech industry. However, research shows that employers are tired of stale IT jargon. Next time you’re tempted to use words like “passionate” or “motivated,” search for a more creative synonym. Or, better yet, don’t just say you’re passionate; prove it through anecdotes or phrases that evidence your passion in the workplace. Show them by describing projects that you have completed, don’t tell.
Engage With Your Network
It’s all well and good to have a network on LinkedIn, but if you’re not engaging with it, you’re missing what LinkedIn has to offer. You should consistently update your status with content to keep your account as visible as possible. When sharing or creating content, be sure that it is relevant to the information technology industry and interesting enough to spark a potential dialogue with your IT career network. Posting during peak times will also aid your visibility. It was recently found that Tuesdays and Thursdays were optimum engagement days for LinkedIn sharing.
Your LinkedIn profile is an employer’s first glimpse at who you are as both an employee and a person. Make your first impression count by using these six tips to improve your LinkedIn profile today.
Image from https://www.linkedin.com/pulse/how-post-gifs-linkedin-james-harris/