There are many features of the best PIM software for eCommerce platforms. Product Information Management (PIM) is a set of tools and processes that ensure an eCommerce business’s accurate view of their product data. It also offers a centralized solution for eCommerce businesses to manage their product and service data in an efficient, cost-effective manner. Additionally, the best PIM software scours multiple data sources and formats to combine them into a single master data source. This way, eCommerce businesses have more straightforward data visualizations. As an eCommerce business owner, you should increase the cost and time efficiency of your product data visualizations with the best PIM software features. Of course, you also need a great eCommerce platform. If needed, there are many resources that help you choose eCommerce solution software. In this post, we will discuss a few features of the best PIM software for eCommerce platforms.
Data Import Simplicity
The ease of PIM software data importation solves one of the eCommerce industry’s largest challenges: compiling data from several sources. Typically, eCommerce businesses use several tools, devices, and operating systems to store their data. Of course, incompatibility between these modalities often causes technical issues with data importation. However, PIM software simply and easily imports this data into one central database. This way, it becomes easy to find the data you need. For example, keeping all this data in one place significantly shortens customer service response times. Therefore, customer retention increases due to faster resolution of their issues. Surely, the simplicity of importing data drastically improves data retrieval efficiency.
Integration With Existing Tech Stacks
A PIM platform’s ability to integrate with your existing eCommerce tech stack is one of the most crucial factors in selecting one. The best PIM solutions should easily link to your internal ERP system, supplier’s product data, online stores, mobile apps, POS systems, and any other systems you may have. Many experts base their selection criteria on how well a PIM software streamlines interoperability between their specific tech stacks. Additionally, the long-term viability of a PIM solution is often determined by the size and strength of its existing ecosystem. PIM solutions are continuously evolving and growing to support more systems as well as technologies. Therefore, partnering with a PIM that has a substantial pool of integrators and technical partners supports your long-term, scaling efforts. Moreover, there are many user-friendly eCommerce platforms with crucial integrations. Absolutely, facilitate interoperability between your existing tech stacks with PIM integrations.
Product Data Analytics
Optimized product data analytics allow your PIM software to provide several eCommerce opportunities. The best PIM platforms have functionalities for analyzing and aggregating product data built in. Often, this includes listing/page views, how many time an item is added to a consumer’s cart, and how many times an item is purchased. This data is typically displayed using intuitive UI visualizations that enable product grouping. This way, you compare product performances, import and view data from all channels, and visualize your purchase funnels from end-to-end. Of course, you should use these insights to boost your brand reputation and grow your business. Certainly, harness the deep insights from PIM product data analytics to improve your business.
Next, multichannel publication and syndication features enable your PIM software to reach more potential customers. The best PIM solutions seamlessly share product information across all your sales channels, business systems, and customer-facing applications. Additionally, they automate product information syndication processes regardless of language, currency, geographical location, and format. This automation eliminates the need for third-party distribution tools. This way, your suppliers, trading partners, and customers have easy access to the most accurate, up-to-date product information. Definitely, provide your business partners simple access to accurate product information with multichannel publication and syndication features.
Lastly, advanced filtering allows you eCommerce customers to find the specific things they need quickly. As a consumer’s product catalog expands across channels and eCommerce platforms, the sheer amount of available products dilutes the pool. Therefore, customers need a way to find specific products quickly and efficiently. The best PIM platforms have advanced filtering features that enable clients to find what they are looking for, despite growing product numbers. The filtering functionalities include multiple attributes and conditions being filtered simultaneously, as well as saving filters for future use. Of course, enable your customers to find exactly what they are looking for despite growing product offerings with advanced filtering capabilities.
There is a myriad of great PIM software features for eCommerce platforms. For example, the simplicity of importing data drastically improves data retrieval efficiency. Second, facilitate interoperability between your existing tech stacks with PIM integrations. Third, harness the deep insights from PIM product data analytics to improve your business. Next, provide your business partners simple access to accurate product information with multichannel publication and syndication features. Lastly, enable your customers to find exactly what they are looking for despite growing product offerings with advanced filtering capabilities. In fact, many experts designate the secret to eCommerce success as respect to visitors’ treatment, data, and behaviors. When searching for features of the best PIM software for eCommerce platforms, consider the features described above.