Monday , 25 March 2024

How To Build Abandon Cart Emails Workflow


There are several steps to building abandoned cart email workflows. These workflows typically provide eCommerce businesses incredible value and profitability. By messaging consumers who added items to their carts, but never completed the purchase, businesses secure purchases in a straightforward, efficient, and lucrative manner. As an eCommerce business professional, you should significantly increase conversion rates and maximize your brand’s bottom line by building abandoned cart workflows. In fact, many eCommerce platforms have these workflows built in and automated. However, if you do not, this post will discuss how to build an abandoned cart email workflow.

Track Consumer Behavior

To start building an abandoned cart workflow, begin tracking your consumers’ behavior. You can learn how to track media mentions easily to stay updated on consumer behavior. Additionally, many free tracker plugins and tools can help track your shoppers’ behaviors. Most automatically create and send three standard abandoned cart events. These events include cart_updated, denoting when a cart is created or updated, and order_completed, indicating when a purchase is made. Additionally, include cart_deleted to designate the removal of products from an existing cart. Alternatively, use track events such as properties and event data to denote when carts are abandoned. Surely, track consumer behavior to notify yourself of abandoned carts.

Create Abandoned Cart List

Second, create an abandoned cart list within your eCommerce platform. Many of these platforms include smart list features that automatically segment contacts based on buying behaviors and other characteristics. Simply navigate to your list settings and create a list labelled “abandoned cart.” Abandoned cart lists are so prevalent most eCommerce platforms include them in their default list offerings. To view the list, find the lists section, typically under your contacts. Select your abandoned cart list and view “details.” This way, you have a comprehensive list of consumers with abandoned carts, populated and updated automatically. Absolutely, designate the customers to contact by creating an abandoned cart list.

Set Delays

Of course, you must determine how long to wait before contacting the consumers in your abandoned cart workflow. These delays are imperative, as sending abandoned cart emails the second a consumer begins to checkout often alienates them. Set a desired delay period of your choosing. Experts recommend a minimum of 1 hour after a consumer leaves your websites. They also recommend sending several emails, after several delays. For example, send one email after 1 hour. Then, wait 12 hours and send a second. Next, wait 24 hours and send a third. However, more than three within a 72-hour period tends to overwhelm customers. Additionally, ensure your workflow checks if consumers have made any purchases during your designated delay periods. If they do, the timer should start over. Certainly, maintain credibility and brand reputation by setting time delays on your abandoned cart emails.

Write Campaign Emails

Next, it is time to write the abandoned cart emails you will be sending to consumers. These emails should match your business branding, so include your branded headers, logos, fonts, and buttons. Your subject line and the email’s body should be written in your brand’s voice, as well. Moreover, your email’s body should include dynamic product blocks corresponding to the items in the customer’s abandoned cart. This way, you remind consumers of the products that drew them to your store in the first place. Therefore, they become more likely to go back and purchase the items they desire. Furthermore, you can leverage various functionalities such as features sendpulse bulk email sender software to send large numbers of emails at once. Definitely, remind consumers of their specific product needs by writing your abandoned cart emails.

Automate Workflow

Lastly, actually automating your abandoned cart workflow provides the efficiency and optimization necessary for its effectiveness. You already have everything you need, now it is time to put them together. Within your eCommerce platform, create a new workflow that enrolls contacts who segment into the abandoned cart list. Then, insert the first delay you have determined. Next, send them the first abandoned cart email. Insert your second delay, then send them the second email. Repeat this process for all your delays and emails as you see fit. Then, end the workflow and set a lifetime carts saved goal. Of course, provide the optimization and efficiency benefits of abandoned cart workflows by automating them.

Building an abandoned cart emails workflow can be done in a myriad of ways. For example, start with notification of when carts are abandoned by tracking consumer behavior. Second, designate the customers to contact by creating an abandoned cart list. Third, maintain credibility and brand reputation by setting time delays on your abandoned cart emails. Next, remind consumers of their specific product needs by writing your abandoned cart emails. Introducing didtheyreadit to individuals can help confirm consumer reception of your emails. Finally, provide the optimization and efficiency benefits of abandoned cart workflows by automating them. When wondering how to build an abandoned cart emails workflow, consider the steps described above.

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