There are several steps to create a link squeeze page to generate more leads. Link squeeze pages are designed to collect visitors’ email addresses in exchange for company assets, ebooks or giveaways. Typically, visitors are asked to enter an email or subscribe to a mailing list. Of course, squeeze pages may require other personal information, such as name, phone number or address. As a designer, create an irresistible squeeze page with valuable offers to collect more email addresses form site visitors. Certainly, protect your data to avoid data attacks. Read on to learn how to create a link squeeze page to generate more leads.
Define a Squeeze Campaign Goal
First, define a campaign goal for your squeeze page to generate more leads. To begin, identify why you want to create a landing page. Then, create a clear and attainable goal that will generate more leads for your website. Determine the best copy elements, feature components and template style to create your page. Of course, stick to one important goal that can reduce the number of call-to-action-choices. Depending on your goal, have your visitors fill out a form, survey or information card to learn more about them. Certainly, define a squeeze campaign goal to create a link squeeze page to generate more leads.
Make A Matching Offer
Second, make a matching offer for any requested information on your link squeeze page. Make an offer that can’t be accepted unless you receive the requested information. Since squeeze links are typically made to collect email addresses, offer information that can only be accepted via email. For example, an email is not required to open a video. On the other hand, the customer may require it to open the link in the form of an email course. Here, they can only receive the offer’s benefit by opening the email. This way, you can gather email information ethically. Definitely, make a matching offer for any requested information on your link squeeze page.
Write A Strong Headline
Next, write a strong headline to create a link squeeze page. Understand the distinction between features and benefits to write a compelling headline. A feature shows the functions and quality of an offer, while benefits show the value. Typically, people engage in offers based on benefits, then use the features as justification. Therefore, your headline should emphasize the benefits you are offering. For example, a waterproof shoe headline might include how they keep feet dry. This way, the customer understands the main benefit of the product and how it can improve their life. This strong headline makes them more likely to input their email. Surely, write a strong headline to create a link squeeze page.
Add a Background Image
Then, add a background image to create your link squeeze page. Choose a relevant background image that supports your message. You can conduct an A/B test to see which image types, sizes, and qualities generate more leads. Of course, even the best images can flop in a split test if they don’t match your audience’s interests. To choose a great photo for your page, don’t overthink it. Select whichever image you think best supports your message. Consider saving all images in an online photo storage. Remember, people typically respond better to photos that are easy on the eyes. As long as you make it clear and understandable, you don’t need an overly-detailed photo. Certainly, add a background image to create your link squeeze page.
Include A Call to Action
Furthermore, include a call-to-action to create a link squeeze page. Create a call-to-action (CTA) that stands out on your page to entice engagement from your site visitors. To write a successful CTA, include powerful words and phrases to generate more clicks. Some words to consider are “free,” “discover,” and “guarantee.” You can also use “boost,” “cure,” or “overcome” to engage your viewer. To make your CTAs stand out even more, add contrast to your CTA’s color to make it pop out from the background. Try using a color that is different from your page palette. Of course, you should still match your CTA to other colors on the page. Surely, include a call-to-action to create a link squeeze page.
There are several steps to create a link squeeze page with website stickiness to generate more leads. First, define a campaign goal to decide what types of elements you want to include on your page. Second, make a matching offer to encourage site visitors to engage with your offers. Next, write a strong headline that emphasizes the benefits of your offer to the audience. Then, add a background image that clearly shows the viewers what you have to offer. Furthermore, include a call-to-action that stands out to capture your site visitors’ interest. Follow these steps on how to create a link squeeze page to generate more leads.