Two Types Of SEO Services Help Business Owners Grow Operations

For starters, the word “SEO” might be a mind-boggler. SEO simply means “Search Engine Optimization” and if I were to sum up SEO in one sentence, I would say it means how to get your website ranked on the first page of Google or other major search engines. But beware! SEO might sound like an easy process, but it’s not at all.

Alright, so now you know what SEO means and that it’s important for pretty much every business. Now it’s important that you understand the two types of SEO: On-Page Optimization and Off-Page Optimization, and how they can help grow your business.

What Is The Difference Between On-Page Optimization And Off-Page Optimization?

Most of you will be baffled by this question, well it’s not that hard really. On-Page means all the techniques you apply on your website like meta titles, alt tags description, etc. and all the activities/techniques you perform outside of your website like creating backlinks, commenting on other blog posts, engaging with followers on social media is called Off-Page Optimization.

What Is On-Page Optimization?

Your website should come first, then you should worry about link building and social media building. On-Page Optimization relies solely on how you handle keywords. Keywords are the most important factor of On-Page Optimization that can generate a lot of free online traffic. For example, let’s say that you researched a few keywords regarding your niche, which is fashion. You might have researched several keywords like “apparel for men” or “latest trends for women” using the Adwords Keyword Tool, then what do you do? You will place the relevant important keywords in your meta title, image alt tags & description.

Titles

Every good blog post starts with a good title, which should be concise and hold the power to grab the attention of thousands of readers. The same thing goes for a webpage. For example, using a title like ”Home – A to Z Tutoring” won’t do you any good, rather you should be using more a specific title, such as “Online/private tutoring services – Sugarland, TX – AtoZ Tutoring!”. Also, try writing around 70 characters minimum, using 1-2 keywords in your title. This will help ensure that your titles get picked up in media tracking programs and still fit search engine parameters.

Image Alt Tags

Your image alt tags are the tags that you assign keywords so that they can show up on Google and other major search engines. The code will look something like this:
<img alt=”image alt tag goes here” src=”http://www.yourdomain.com/wp-content/uploads/2014/02/” width=”534″ height=”445″>

Description

A good title should have a good body of text accompanying it. This is where the description part of the page comes into play. I advise keeping your html meta description around 160-170 characters. Inserting one keyword in the first sentence of your page description can help with your SEO. Also, try inserting only 3-4 appropriate keywords in a page’s description, as the insertion of too many search words will make search engines flag your content as spam.

SEO Friendly URLs

Have you ever remembered a link because the URL was so simple and user-friendly? It’s easy to remember a URL like “https://www.yourwebsite.com/nameofowner” rather than a URL like “https://www.yourwebsite.com/32429878.html”. Most likely, that memorable address was made intentionally memorable because URL Structure is an important aspect of SEO. The way you form your URL by inserting select keywords in it can give you the help you need to help your website rank high on popular search engines. This way, when people type in a keyword that’s included in your URL in an attempt to search for your page specifically or a site with similar content, your site has a better chance of popping up first.

What Is Off-Page Optimization?

Okay, now you’ve made your website and completed your on-page optimization. Now comes Off-Page Optimization, which includes backlinks, social media management, and much more outside of text animation. Here are a few Off-Page Optimization techniques that can increase your ranking.

Backlinks

Backlinks are a good practice to boost your SEO. Creating backlinks means that your site is linking through another site. For example, asking bloggers post an article that includes a link to your site to your qualifies as a backlink. However, your niche must match with the other website you are linking to. If you link your blog about fishing to a blog about basketball then the backlink becomes worthless.

Social Media

Over 1 billion people have accounts on Facebook. Instagram is growing annually, along with Twitter. Keeping up with social media monitoring and trends is important. Engaging with followers on social media helps build our companies and retain clients and consumers. You might be asking, how is social media relevant to Off-Page Optimization? Building your page, keeping track of your followers, and posting consistently on your pages are all considered aspects of Off-Page Optimization.

Social Media is growing and Google is noticing. Try increasing your social media presence so you have a chain of followers who share or publish your content on other sites. Let’s say you have a follower or a friend on Facebook who is a contributor on big blogs like The Huffington Post or Forbes and he likes your website so much that he decides to give you a spot in his Top 10 post. In doing this, your friend has created a backlink while also bolstering your social media presence, as more people will start following you after reading his article.

On-Page Optimization and Off-Page Optimization are both necessary for a website’s SEO to rank on Google. On-Page relies on the capability to research keywords. When employing internet marketing techniques, a new website should first focus on long-tail keywords rather than short-tail keywords because short-tail keywords are hard to reach with less traffic. Social Media pages should be updated consistently and engaging with your followers is a good process to keep the lines of communication open. According to Google’s new algorithm, the search engine is now only interested in the quality of backlinks, whereas before it only cared about the quantity of backlinks. You can’t expect your website to rank on Google if you only have implemented On-Page Optimization over Off-Page Optimization or vice-versa. You must implement both to see a true difference in traffic on your webpage and to grow the number of clients or consumers your business serves.

SEO Services Benefits

Any small business owner can benefit from SEO services, as long as they know the above types of SEO improvements. However, many do not know how their businesses benefit from search engine optimization. The number one benefit of the best SEO services is that they offer a high return on investment. Sure, you will have to shell out some money for an SEO specialist. However, once you do, you will benefit from increased page views and traffic, improved mobile engagement, better site usability, increased brand awareness results that are trackable and quantifiable. That means you will be able to actually see the return on your investment in concrete data. This is a huge benefit for any business owner who is worried about whether or not to spend the money.

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