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Heat maps are two dimensional representations of data in which values are represented by specific colors. You may have seen heat maps used by scientists on television. However, now that same technology has made its way to your computer screen. Heat maps can now be used to track and express analytic data. This offers users new insights into how their websites are being received by the public. You can even use them to show companies that their digital display advertising is well worth the money. If you are a web designer who wants to take that extra step in understanding your website analytics, check out these five sites that create heat maps.
Types Of Heat Maps
Before you learn about the various heat mapping software available, you should know that there are multiple types of heat maps to consider. Heat mapping solutions come in three different varieties – hover maps, click maps and scroll maps. Together, these maps will provide a comprehensive view of what users are doing on your website. However, you may find that a hover mapping software or a click mapping software is better suited to your particular objectives. Whatever the case, remember that scroll mapping software, click maps software and hover maps software are all varieties of heat mapping available.
Crazy Egg
Crazy Egg offers a simple interface where you input the website you want to analyze. Through Google Analytics data, out pops a series of accutype graphs and heat maps to help improve your website. However, these data representations are not free. Before you can view the heat maps, Crazy Egg prompts you to sign up for one of their service plans. These plans range from Basic, at $9 per month, to Pro for $99 per month. Each plan has its pros and cons. However, the more expensive options offer some pretty enticing features. These include advanced filtering and mobile heat maps. The Pro plan supports up to 100 active pages and 250,000 visitors per month. If you are in serious need of some insight into your website’s performance, Crazy Egg may be worth the splurge.
Ptengine
Ptenginge is an analytics site that provides users with all-in-one analytics and heat maps tools. If you run a small blog and want the scoop on how it is performing, Ptengine has a great price plan for you. At absolutely no cost, you can have access to heat maps for one domain each month. Further up in price, Ptengine offers a Lite plan for $7 per month and a Startup plan at $39 per month for businesses seeking to get ahead. The analytics tools provide optimized heat maps based on your specific data. If that does not convince you, Ptengine already services over 20,000 websites across the globe. If you want an inexpensive way to track your site’s data and visualize its success, you need Ptengine.
Inspectlet
Inspectlet is used by companies like EBay, Shopify and ABC. If you need reliable data representations and quality heat maps then Inspectlet has got you covered. However, if you do not know the answer to “what is Hadoop,” you may want to consider another solution. They offer services at a competitive price point, too. Free users can enjoy eye-tracking, scroll and mouse-click heat maps for a single website. You can even utilize their recording sessions. These allow you to see how individual users are interacting with your site. Knowing where they click and how they get there is an excellent way to understand your customers on a personal level. Inspectlet offers even more features for small businesses, companies and enterprises. They will surely have a plan that fits your sites’ needs.
Heatmap
Heatmap is a real-time analytics service provider that is easy to install and ready to use. Heatmap analyzes user data anonymously. That means your visitors are provided with the privacy they deserve. Data is then transformed into a series of easy-to-read charts, graphs and heat maps. Their free price plan offers on-site click heat maps and real-time statistics. The Premium plan includes conversion tracking, template analysis and much more for $100 per month. Heatmap is great for sites that have constantly changing content. It allows you to see the impact of the little changes you make every day. If you value the privacy of your page visitors, Heatmap may be the best option for you.
SumoMe
Another provider of heat maps for your analysis needs is the website SumoMe. This heatmapping solution offers a free trial, so you can try it out to see if you enjoy the program before shelling out any cash. With SumoMe, you can track an unlimited amount of webpages to find out what visitors are doing on each page across every site you own. The owner of a fitness technology company reviewed this heatmap service as the perfect tool to help understand visitors, and we agree. In addition, SumoMe does not put any of their own branding on their tools, so you can use these “custom” tools for far less money than actual custom heatmap tools. If you want to try out a heat map provider before deciding, give SumoMe a shot.
Heat maps are incredibly useful analytic tools for web developers. Through website tracking you can find out what users are most interested in on your site and what they are not. If you want to gain a greater insight into how your customers are engaging with your content, choose from one of these four heat map sites and find out what works for you. This will help your online business much better than VoIPLink services.
Photo from https://www.marketgoo.com/blog/2015/12/06/heatmapping-customer-analytics-tools-smbs/
