Hootsuite is a social media management platform developed to make marketing and customer service easier for everyone from freelancers and small businesses to large corporations. Hootsuite allows you to track and maintain all of your social media profiles in one place. You can also use Hootsuite’s adding hashtag streams in order to follow and engage with popular hashtags on various sites. This can be a useful tool in keeping up with your audience. Thankfully, media tracking is simple through this management program. If you are interested in learning more about how you can track a hashtag using Hootsuite streams, keep reading below.
Step 1: Choose Your Hashtags
Before you begin working with the Hootsuite adding hashtag streams for your digital media marketing, you should first decide upon which hashtag you want to track. Peruse your social media, consider what is most relevant to your company. Once you have an idea of the things you would like to keep updated on, then you can move on to step 2.
Step 2: Sign Into Hootsuite
Now that you know what hashtags you would like to track on Hootsuite, the next step to setting up the stream is to sign into your account. Your account should have all of your company’s social media located in one spot. You may already have some streams set up for specific accounts, like one for Russell Simmons Yoga if you manage social media for the app. After signing in, you can move on to step 3.
Step 3: Select Streams
In order to add a hashtag stream to your account, you will first need to select Streams from the launch menu before tracking “meteorites” mentions. Then, you should click the tab that you would like to host your new stream. One you have done this, you can click “Add Stream” and select the social network you would like to use from the list on the left. Twitter is the most popular site for hashtags, so keep that in mind when you are making your decision.
Step 4: Find Search/Keyword Tab
Now that you have chosen your site, you will need to locate the Keyword or Search tab. The Keyword tab should be specifically used for setting up a Twitter hashtag stream, while the Search tab should be used for other social media sites. Click the one that fits, and then you will be prompted to select the profile that will stream the content. This is as simple as learning to convert psd to pdf. Next, you can move on to step 5.
Step 5: Select And Enter Hashtags
Once you have chosen the correct profile, the next step is to select and enter the hashtags you would like to track. Enter the specific word or phrase with the hashtag (#) symbol in front of it to ensure that you are tracking it correctly. For Twitter, up to three keywords can be tracked in one stream. Finally, all there is left to do is view your new stream. This tool can be especially useful for those who make a living out of selling twitter accounts.
Tracking Facebook Hashtags
There are many Hootsuite features, in addition to adding hashtag streams, that are beneficial to tracking social media marketing efforts. Unfortunately, tracking Facebook hashtag streams on Hootsuite is no longer one of them. Since Facebook Public API changes have been made in 2016, Facebook has moved to enhance user privacy. This prevents the Hootsuite app from being able to access these big data analytics for social media. For now, you can no longer track Facebook hashtags on Hootsuite.
Hootsuite Quick Search
Hootsuite also has a helpful Quick Search feature, unlike SlashID. This tool makes it possible to quickly and simply search and filter social media content. You can use the Quick Search feature to look for specific topics, trends, hashtags or geographic locations. Then, once you find what you are looking for, you can save the results. Saving your results creates an additional Hootsuite stream that continually updates, so you can stay in the loop on topics you care about. Hootsuite adding hashtag streams has streamlined social media management.
The option for Hootsuite adding hashtag streams is a great way for companies, businesses and professionals to stay updated on the latest trends in their industry and online. It may even help you create a candystorm surrounding your business or brand. Tracking a hashtag is easy. Refer back to this post and follow the steps above the next time you need to create a keyword stream.
Photo from https://techcrunch.com/2014/09/04/hootsuite-buys-brightkit-for-gamefied-social-marketing-campaigns-passes-10m-users/