We have all been in that place where we know there are better solutions available. In today’s digital world, it seems like there is almost always a better solution either available tomorrow or coming soon. So, when it comes to tracking your brand awareness or engagement, how do companies do it?
With many media platform channels, including social, news and broadcast, it is easy to get lost in the shuffle. The best way to keep track of everything is to filter out what matters most to you, probably being mentioned. This way, you can see who is talking about you and what they are saying.
Using media monitoring tracking software, you can see when people are talking about you in real time. However, to successfully track your brand using media mentions, there is a few steps you need to take along the way. Here, we hope to help you get started successfully.
Sign Up For Free Tracking Software
This can be as simple as signing up for Google alerts, which will update you each time your company name or specified keyword is indexed by Google. Hootsuite is another easy tracking software to use. They let you track mentions about your company or brand on platforms like Facebook, twitter and other social media sites. See a full list of top tools for media tracking.
If you are looking for some of the best free media mention tracking software, there are many to consider. However, you can start by trying out Social Mention. Social Mention allows you to analyze brand mentions and interactions using an easy to navigate user interface. You can also use the media tracking tool to determine brand strength, posting passion, sentiment and reach using dateadd functions. In addition, Social Mention software lets you learn top keywords, users, hashtags and sources. This is an excellent software for tracking media mentions that you should consider.
Muck Rack is another top media mention tracking tool if you are looking for journalists in particular. This software allows you to find journalist by beat or location. You can even find journalists based on what they have shared or tweeted about. If you pay for the premium Muck Rack service, you can also build media lists, set up media monitoring emails and track your mentions. This is a comprehensive solution to help improve your PR right away, especially when you are dealing with a candystorm and your mentions are a mess.
To get started, listen to your customers rather than just tracking their eyes. See what they are saying about your brand, good or bad. Take a deep look at which media platforms are most active and where you think you can make the biggest impact. This time used for observation is critical in the next step.
Watch Out For Spelling
On fast paced social media working sites, there are plenty of misspellings. You will want to track common misspellings of your brand. Also, try to adjust for various languages and nicknames too. This way, you do not miss any poorly crafted digital storyboards about your business.
Formulate A Media Strategy
Based on your observations, come up with a plan for engaging your customers. This plan should include how you are going to market out to them as well as respond to their comments. This will require setting aside human and financial capital, but the investment can be well worth it.
If you can, do the work yourself (at least for a little bit). This will give you insight on how to interact with customers and what works best for your brand. If you work for a larger firm, you still want to spend time, but it is understandable if you can pass it along to someone who is better fit for the job, just as you would for antispyware processes. Once you have begun implementing a plan, you’re ready to track results.
Step Back And Revise
Now that you’ve begun engaging your customers online, start testing to see what works best. Using your basic tools, you can easily track if your brand awareness is growing, declining or improving overall. As you continue to grow your brand, you might have to adjust to the preferences and dislikes of your customers. Either way, customers will take notice of your interaction.
Scale Your Success
Once you have your fan base growing, you might need to take it up a notch. This is where you might want to invest in a paid tool for monitoring your media channels. As your brand awareness grows, be ready to scale to your needs. The Vertica advantages your business experiences will definitely be worth the money.
The steps are the basics on how to use media monitoring software. They will help you get started and iterate through to get results. Once you have found what’s works best for you, please come back and share with us. We would love to share your story.
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