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Designing a website is one thing but designing a functioning and user-friendly website is another thing and the most important one. It all comes down to appearance, functionality, coding integrity, and developing a website that will be located by search engines.
Web designers and developers also work to create a website that will stimulate conversions and engage customers. Web design is as vital as architectural design, and keeping up with all the requirements for a perfect website can be hectic.
However, do not worry since the following are some of the key features you should look at in web design.
Content
Content is the backbone of your website. It plays a significant role in search engine placement and gives users a purpose to visit your website. The text on the website should be easy-to-read, informative, and concise.
If you want your website to be effective, popular, and engaging, you should brainstorm several types of potential website content. It will make your website appealing to users.
Appealing Color Scheme
When designing your website, consider your target audience, the company’s niche, elements of color theory, and branding. The best colors for a website can evoke different emotions like frustrations, calmness, and happiness.
It would be best to consider what color scheme your target audience is likely to respond to. You should ask yourself if the color scheme should resemble your logo. If it does, will it please your
customers, or will it overwhelm them?
Whatever choice you settle with, make sure you have thoroughly researched the color scheme that will impress your clients.
Company’s Niche
There are different sectors in each industry, and you have to choose the right one for your website. It would be best to choose a niche that will attract a lot of people and impress your target audience.
For example, an online gambling platform can choose to be the Best Baccarat website niche, and it will attract all the Baccarat fans that interact with the website.
Choice of Host or Domain
A website’s domain speaks tones about it. Of course, you need to come up with a good domain name. It needs to reflect your brand and should not be prone to misspelling. Therefore you should choose the proper brand identity and incorporate SEO and simple spelling into the domain. This will increase the chances of your website being found in the top results of search engine searches.
There are several things you should consider before choosing a hosting package which includes:
- Nature of your business and website
- How media-rich will the website be?
- Will you need technical support from your hosting provider, or do you have in-house technical support?
- The amount of traffic your website will receive
- Additional features and backup security
- What are the reviews of the company on social media?
If you consider the features above, you are unlikely to go wrong with your domain provider.
Functionality
The functionality of a website is weighed using the following measures;
- Functionality in the literal sense
- Presence of broken links or issues with loading them
- Cyber security technology features that are sufficient for your business or brand
- The comment, contact, and survey section should all be working as expected
When designing your website, you should look at all these features from the customers’ perspective. If your website has one of the above functional issues, it will prompt the client to leave your site.
Navigation
A confusing and difficult-to-navigate website will make the clients lose interest and flee from the site. To understand the ease of navigating on your website, you should conduct an in-depth review like one of the users. Viewing it from the user’s perspective will help you eliminate the useless features and maintain the navigation streams that make sense.
One of the most trusted ways of making a client’s navigation easier on your site is by including a site map. A site map will also help your website crawl the search engine results.
While reviewing your site’s navigation, you can also eliminate underperforming or unnecessary pages. This will improve the load time and enhance your website’s online presence.
Short Loading Time
Online users are frustrated by sites that take an eternity to load. When someone is looking for some information or products, they expect that the page will load quickly.
For instance, if gamblers were looking for a site to gamble on, they hope to find a fast-loading page. Sometimes, they might want to bet when the games are about to start, and they do not want to miss out on their betting chance.
It is always advisable to check your website to help pinpoint any underlying issue. After identifying the problems, you can resolve them before the official release of the website. A website is supposed to provide a user-positive experience.
All the features mentioned above play a crucial role in the success of a website. They act together to provide a seamless user experience and improve your success chances. They set apart a professionally designed website and an amateur website. Put them into practice, and you will have a successful and fully functional website.
