SEO is a tough ghost to chase – it seems like the search engines are always changing their algorithms. However, the whole secret to a promising and successful SEO campaign is to not think of the search engines as a ghost, but as a powerful ally in boosting your website’s visibility on the web. Each year, there are new technologies released by search engines that determine whether a site makes it to the top or not. As an SEO professional, or even as an SEO novice, it is important to keep up to date and to follow the rules. And one of the best places to start is on your actual website. Here are five common on-site SEO mistakes to avoid.
Not Placing Emphasis On Users
The absolute biggest on-site SEO mistake to avoid is prioritizing SEO over user enjoyment. The primary purpose for any web page is to provide a great user-experience. This includes providing excellent content in addition to making your site easy to navigate and user friendly. This is also why you should not use a domain name generator for your website name. Do not focus on on-site SEO practices. Instead, maintain focus on your page visitors in order to improve search rankings organically.
Keyword cramming. One of the biggest on-site SEO mistakes is to cram too many keywords onto a single page. You may as well wave a red flag, sending a message that you intend to break the rules and cheat the system by overloading keywords onto a website page or blog. Ideally, you want to keep your keywords at a 3% to 4% ratio – anything more than that and you could wind up getting flagged and penalized. Also, you want to make sure that those keywords are relevant and have to do with the content on the page.
Content doubling. Another huge on-site mistake is to have duplication in your content or keywords. Search engines have very advanced algorithmic bots that travel the web looking for content that is duplicated, because it is one of the number one red flags that someone is trying to optimize their webpage without following the rules. So, make sure that your content is always original. Posts should be unique on your blog. You should never duplicate keyword groupings or queries. Uniqueness is the spice of your SEO campaign that will get more people to visit your page on their micro computer.
Not Linking Enough
Ignoring the power of links. Right now, there are a plethora of opportunities for building links on your webpage. Link building is an incredible way to build SEO. So, you may want to find a way to hyperlink certain keywords. You want to make sure, though, that these links go to relevant content. For instance, if you have a post on a blog entry that has do with one of the services that your business offers, you want to link a keyword to a page where readers can find more information.
Failing To Optimize
Not optimizing URLs. Many people make the on-site SEO mistake of not optimizing their URL’s for different pages. One of the most important SEO tasks is to make sure that each and every one of your page URLs is an actual word, or a query, and not a series of symbols. These symbols are hard to categorize when the search engine bots come to crawl your site.
Irrelevance and mumble-jumble. One of the biggest mistakes that you can make is to not have high quality content. These days, it makes absolutely no sense to not have well written content, because any content that is subpar or irrelevant will be pushed to the very back of the search engine pages. So, if you are starting a blog for the sake of boosting on-site SEO, be sure to hire real writers and don’t pretend to be an expert on anything.
Failure To Tag Properly
Title tagging is an incredible on site SEO resource that not enough people take advantage of. Your title is the first thing searchers see on their device, whether it is an Amazon Fire phone or a Lenovo laptop. You have to make it good. Maximize your real estate, Google recently increased the character limit to 70. So go wild! Web browsers no longer just click on the top result, they often search through a page or two before clicking on the title that they think best matches what they are looking for. So look to make your title tag specific to your post while still being creative and intriguing.