7 Pros And Cons Of Using Personal CRM Software In 2021

If you are doing business in the year 2021 – well, congratulations are in order because you have crossed the year 2020 and truly come into your own after all the challenges that this historical year has provided. The business owner of 2021 is a smart, savvy and careful one. This is especially true for many first time and small business owners who found their calling due to job loss, the pandemic or the lockdown in general. You would know that you have entered a realm that is now completely dictated by the world wide web and the way it behaves – or rather, the way your audience behaves online.

So, How Does One Do Business Online Under Such Circumstances?

To take stock of the situation in 2021, one must understand that an optimistic yet realistic view of things would be required. Not only has the competition increased online, but so have the opportunities. This is due to the fact that businesses have moved online, which has also prompted many customers to move online as well. This has created entire segments that did not exist earlier. You would have to be high on your data driven game in order to find that segment and speak its language in the best and most efficient manner possible.

How Does One Do This?

This is where the term CRM comes into play. With the right Personal CRM software in place, all the overwhelming things mentioned above will become a breeze!

7 Advantages Of Using CRM Software In 2021:

1. Seamless Integration: This is one of the greatest features of the right CRM software. A CRM software gives you the option of integrating all your other platforms with your main CRM structure so that all your activities are synced along with your efforts to build presence, push through conversions, and make good on the goals you have set for your business. This integration is also usually quite smooth and easy to execute.
2. Ensuring Growth: Scalability would be one of the foremost goals set by any and every startup or small business. With the help of CRM, you would be able to automate the mundane functions so that you have more time to chase those goals. Also, the data driven tactics and the relevant lead generation strategies would help in ensuring that you get more conversions, much faster.
3. Finding the Right Data: The right CRM software will help you find the right data so that your digital game is strong as ever. The business community today needs relevant data from the mounds of big data so that there is an efficient way of reaching and engaging with prospects and the right segment as well. This is where using CRM software comes into the picture.
4. Constant Access: When you are on the go, your business does not need to suffer any longer. With a Personal CRM software, you can gain access to your data and automate the efforts of your team from wherever you may be. Of course, this is a primary example of how artificial intelligence is reshaping the IT industry. This is due to the fact that most CRM software are cloud based which makes it easy to gain and share access.
5. Higher Revenues: A CRM software makes things faster between an effective digital marketing funnel and the sales pipeline. From finding the right audience, to lead generation and finally conversions, there is a very smooth and well structured process that brings in the right people for the right task along with automation for all the other engagement fueling tasks as well. This makes for higher revenues in the long run.
6. Right on Target: Thanks to the analytics and data driven operations, the right CRM software would help you target and land the right customers in the right segments. This is important so that we see, sell through and build a brand that resonates with the right audience, rather than merely making a one time sale.
7. Better Customer Service: Of course, using a personal CRM software helps you better your customer service and support. These innovative tool gather data in order to identify customer behaviors, preferences, and purchasing habits. This way, you can develop a better understanding of your customers wants and needs. Of course, this helps you offer custom tailored customer support, encourage repeat buyers, and enhance your profitability. Surely, CRM software can enhance your customer service best practices, which helps to grow digital business using technology.

Now, using CRM software might look like it is one of the most beneficial things that one can do for one’s business. Yet, like most good things, it comes with its own perils. Let us take a look at a few of the demerits.

7 Disadvantages Of Using CRM Software In 2021:

1. Expensive: Some of the CRM software out there can be quite expensive and hence, not the most affordable for small and growing businesses. This can be quite a disadvantage since investing in such a system can lead to greater risk than reward, in many cases. Small businesses that are growth bound might want to ensure that they choose a platform like EngageBay where the personal CRM software would come at no cost for the initial plan.
2. Technical Support: Certainly, technical support is a primary concern when investing in personal customer relationship management (CRM) software. There are two primary options to CRM software users that require tech support. You can either manage software with the help of your internal IT team, or outsource responsibilities to someone else. Since you are choosing an application for your personal brand, you will most likely be required to outsource tech support services. Of course, this can ultimately cost you more in the long run.
3. Too Much Automation: That is right – there is such a thing as too much automation. When everything is too severely automated, the customers may end up mourning the loss of the human touch. This can lead to the feeling of talking to an inanimate bot rather than a person in a company.
4. Training Aspect: One major added expenditure involved in a CRM software would be the training cost to familiarize the team with the software. Also, when team members leave and new people join, the cost is incurred on a repeated basis.
5. Familiarization: It might take a while for more senior members of the business to get comfortable with the system which can lead to a delay in efficiency and the general functioning of the CRM software that has been put in place.
6. Additional Assistance: Many platforms that provide CRM may not always give you the required support when you need to change or upgrade. This can lead to a loss of time. Also, when there is a malfunction that needs to be addressed instantly, there may not be the right support on hand.
7. Security Issues: Surely, users are concerned about the dangers of cyber attacks when upgrading to personal CRM software. Like all things digital, you are never completely safe. Your information and security might be compromised, although there is less scope for this when you are accessing your Personal CRM software on a cloud based location.