Purchasing a WordPress theme for your online store takes special consideration. Today’s online shoppers are fickle and they are very particular about their shopping experiences. This is the reason why your want to choose a WordPress e-commerce theme that is easy to navigate and that will provide the most intuitive shopping experience. In fact, statistics show that most people won’t even bother with an digital business that doesn’t have an intuitive interface or pleasurable shopping experience. You can almost think of this same scenario in the physical world: wouldn’t you walk out of a store if the shop was messy and you couldn’t find anything you were looking for? Here are the important things to consider when purchasing a WordPress theme for e-commerce.
WordPress Theme Ideas
Before getting started, you should already have a good idea of what kind of WordPress theme you’re looking for. How do you get the best WordPress theme ideas? Quite simply, start by making a list of sites that you like, like Leadpages vs Unbounce. Most industries have certain color schemes and tones. Once you have an idea of what kind of site you’re looking for, you’ll be able to start making better decisions.
You want to make sure that you choose a responsive WordPress theme. Responsive websites adapt to any size screen. That means it is easy to use for the page visitor, no matter whether they are viewing the website on a tablet, desktop or smartphone. That is certain to help improve your website stickiness. Responsive WordPress themes require no pinching or horizontal scrolling in order for page visitors to be able to see all the content well, they way it was originally intended. Make sure your WordPress themes you are considering are all responsive, or else it will hurt your user’s experience and also your search engine rankings.
Does the theme have an intuitive shopping interface? An intuitive shopping experience is quite possibly one of the most important elements of a successful e-commerce platform or theme. When it comes down to it, you want to make sure that shopping for items is an easy and seamless process. You also do not want to have to take classes at the Coding Academy to make a template you paid for more user friendly. Also, you want to make sure that you limit the amount of pages between the shopping cart and the payment confirmation page.
Does the theme have a beautiful design? Having a clean, bright, modern and beautiful e-commerce site is vital if you want to attract customers, keep them on your website and get lots of media mentions. For instance, Theme Reveal has some amazing, clean interfaces that are ideal for the e-commerce shopping experience. When it comes down to it, you want people to look forward to shopping on your site and you want them to keep coming back.
Another thing to think of when it comes to selecting a WordPress theme is the category of the design. WordPress theme categories span from sports, travel ecommerce and modern cancer research to home and family ecommerce and everything in between. You can select a particular WordPress ecommerce theme that fits your specific product offerings and services. Make sure to check out the WordPress ecommerce theme category that fits your business best.
Is there a limit to how many products you can upload? This is an incredibly important consideration, because if you have a lot of items, you may want a bigger and more supportive interface. So, you want to make sure that there aren’t any limits on how many products you can feature on the store without compromising your cyber security. For instance, some themes only allow a certain number of products, which can be frustrating if you have a wide product range.
Can you customize the shopping experience? When it comes down to it, you probably don’t want an e-commerce site that looks like everyone else’s, which is why you want to be able to customize your theme or do some custom software development. For instance, what if you want to change the color, text and other graphical elements to fit your aesthetic taste? It can really be limiting if you can’t make your e-commerce theme fit with the products you are selling.
Is the theme designed and built for e-commerce? This may seem like an obvious thing to consider, but the truth is that some themes were only built for a certain function, like video blogging. So, you want to find a theme that is built specifically for a shopping experience. The last thing you want is to purchase a theme and then realize that it doesn’t have e-commerce functionality.
It’s good to see someone thinking it through.