There are several steps to create a social media schedule calendar to post content. With these calendars, marketers can plan out and schedule their social media website posts ahead of time. In addition, they can plan their posts for the week, month, or even the year if they have content ready. Of course, this makes their jobs easier, reduces stress, and increases productivity since their posts can automatically upload. As a social media marketer, you should know how to create a social media schedule calendar to post your content. This way, you can schedule your upcoming posts in advance and keep your accounts updated with fresh content. Read on to learn how to create a social media schedule calendar to post content.
Identify Your Channels
First, identify your channels before you create a social media schedule calendar. To begin, you should decide which platforms are the most relevant for your target audience. Analyze your target demographics to determine which platforms are most popular to them. This way, you can narrow down which platforms are best for you to use. Of course, you should review your current social media accounts to decide if you should continue to post more or even rebrand them. Additionally, create accounts for any new platforms you think can extend your brand reach. Certainly, identify your channels to create a social media schedule calendar.
Set Achievable Goals
Second, set achievable goals to create a social media schedule calendar. During this step, you should start with a small, specific goal you can achieve within a realistic timeframe. Of course, you should analyze these goals, weekly, monthly or yearly to determine which ones are met, still in progress or not working. For example, you should track your follower and subscriber count frequently to determine how well your brand is growing. Additionally, you can monitor your content’s engagement, your account’s traffic and any sales progress you might have. This way, you can track your growth and set new goals for the future. More so, this social media solution can expand brand awareness. Surely, set achievable goals to create a social media schedule calendar.
Categorize Your Posts
Next, categorize your posts to create a social media schedule calendar. Ideally, you should create a list of post categories that you publish on your accounts regularly. For example, you can create categories for blog posts, re-shared content or multimedia content. Of course, you can also create categories for conversation starters, daily quotes or helpful tips. In addition, your brand can offer promotional posts, new announcements or event information. Additionally, you should set the date and time to publish each post on your social media platforms. This way, you can keep track of which posts are ready, pending or need updates. Definitely, categorize your posts to create a social media schedule calendar.
Share The Calendar With Your Team
Then, you can share your social media calendar with your team to post content. Ideally, you should share it with the marketing strategy, campaign development and content creation teams. This way, they can access all of the tools and accounts they need to organize, deliver and publish content. In addition, team members can also collaborate to create new posts for your audience. For example, your videographers and copywriters can work together to upload engaging videos with strong titles and descriptions. Then, they can add the tags to boost traffic as well. Of course, share your calendar with your team members to post content on social media.
Schedule Your Posts
Furthermore, you can use social media calendars to schedule your posts. With these calendars, you can schedule certain posts to go live based on your audience’s activity. For example, you could use Sprout Social to schedule retweets on Twitter. Ideally, you should frequently analyze your followers’ behavior trends and habits to determine when your accounts get the most traffic. In addition, look for what days and times your posts’ engagement is the highest. For example, you might realize that your engagement is highest weekdays from 11 a.m.-12 p.m. when people are on their lunch breaks. Then, you can post your most important content at that time going forward. Surely, use a social media calendar to schedule your posts.
There are several steps to create a social media schedule calendar to post content. First, identify your channels to decide which platforms can provide you with the most engagement from your audience. Second, set achievable goals to track your progress for growth moving forward. Next, categorize your posts to organize and keep track of what you publish. Then, share your calendar with your team to collaborate on posts. Furthermore, schedule your posts based on when your account’s traffic gets the highest engagement rates. Follow these steps to learn about how to create a social media schedule calendar to post content.