5 Best Strategic Social Media Programs For Campaign Management

Many great, strategic social media programs assist with campaign management. These programs enable marketing campaigns to connect with expansive audiences, improve brand awareness, increase traffic, and drive sales. In fact, the best, most strategic programs streamline essential campaign planning processes such as competition research, content creation/promotion, and market analysis. Additionally, many managers provide CRM marketing automation integrations benefits to their campaigns. As an online marketing professional, you should manage your campaign’s metrics, keep the branding voice consistent, and regularly engage audiences with strategic social programs. In this post, we will discuss some of the best strategic social media programs for campaign management.

Content Calendars

Expert marketers streamline their campaign management processes with content calendars. These calendars allow the planning of content around scheduled occurrences such as holidays, product releases, and newsletter blasts. This way, you can leverage these events to boost your content, engagement, and sales. Moreover, you determine dates for future content drops, newsletter blasts, and product updates. Additionally, social media calendar programs can be full service programs, everyday calendar system or a simple online spreadsheet. Surely, you can synthesize future plans into a cohesive marketing strategy with a content calendar.

Auto-Post & Scheduling Plugins

Next, marketing professionals support campaigns by promoting older pieces of content with auto-post and scheduling plugins. These programs share older posts and new content that comprehensively engages everything in your campaigns. In fact, you can determine time periods between each post and how many posts to share. Additionally, you can customize the posts, or follow a given template. This way, you can strategically target specific audience demographics. Of course, auto-posters reduce the time you need to create new content, allowing you to spend it optimizing your campaign. Absolutely, streamline your marketing campaigns and engage specific demographics with content auto-post and scheduling plugins.

Visual Content Analytics

Many visual content analytics programs improve social media campaigns. These programs use analytics specific to visually-based platforms like Instagram and Pinterest. Integrating with your account, they provide useful insights and recommendations to optimize content performance. Moreover, you can schedule posts, monitor conversations, and measure performance. Of course, adhere to the regulations of your specific platform. For example, Facebook has rules meant to keep you out of trouble. Plus, you can leverage additional features such as content promotion and user-generated content management. If you are working with plenty of images and graphics, optimize content strategically with visual content analytics programs.

Aggregators

Moreover, social media aggregators are the best programs to automate campaign management. Social aggregator platforms pull content, statuses and updates from all of your social channels into a single location. While managing large campaigns, you can easily track mentions, hashtags or keywords in your dashboard. More so, these platforms allow you to publish to multiple platforms at once. Additionally, aggregators make it simple to display and embed feeds on other platforms. Certainly, aggregation programs offer plenty of automation to engage, track, publish and display campaign content.

Social Listening Tools

Lastly, social listening tools provide useful insights for campaign targeting. These tools highlight market trends, topics of interest, and brand sentiment insights. In fact, you can learn about emerging trends and plan campaigns around them before the competition. Moreover, social listening insights identify your audience’s product and content needs. This way, you customize campaigns with these insights to meet consumer needs and engage them with your brand. For example, if you are employing a mobile marketing strategy, consider the pros and cons of interstitial ads over content. Of course, tailor your campaigns to specific audiences, needs, and trends before the competition with social listening tool insights.

Marketers manage their campaigns with a myriad of strategic social media programs. For example, synthesize future plans into a cohesive marketing strategy with a content calendar. Second, streamline your marketing campaigns and engage specific demographics with content auto-post and scheduling plugins. Third, If you are working with plenty of images and graphics, optimize content strategically with visual content analytics programs. Next, aggregation programs offer plenty of automation to engage, track, publish and display campaign content. Finally, tailor your campaigns to specific audiences, needs, and trends before the competition with social listening tool insights. When searching for the best strategic social media programs for campaign management, consider the programs described above.