Wednesday , 25 May 2022

How To Track Competitor Twitter Followers Over Time With Analytics

There are several steps to track competitor Twitter followers over time with analytics. With over 300 million users, Twitter is currently one of the largest social networks in the world. This means brands across the globe need to conduct competitor analysis and devise marketing strategies for promoting on this platform. As a social media marketing manager, you should get familiar with monitoring and tracking competitor followers on Twitter, as well as other high-traffic social sites. This way, you can assure that your company is targeting your desired audience with the same effective tactics as your top competitors. Read on to learn how to track competitor twitter followers over time with analytics.

Implement Follower Count Tracker

First off, implement a counter to track Twitter followers over time. Create a real time counter to track competitors’ main key performance indicators (KPIs) and traffic statistics. This digital technology will help you better understand how much engagement your competitors are currently receiving. You can also track which users are following them. It may additionally be beneficial to check out who your competitors follow. Then, you can determine if you should also add those users to your target audience. Within your count tracker, enable instant notifications to receive real time alerts whenever your competitors gain a new follower. Surely, implement a real-time tracker to monitor your competitors Twitter followers over time.

Integrate Follower Growth

Second, integrate follower growth to track competitor Twitter followers over time. Use a follower growth tracker to monitor your competitors’ follower count. This way, you can monitor the effectiveness and success of your social media strategies. In addition, you can compare and measure your competitor’s growth success to yours. Then, you can use competitor insights to identify new strategies that can boost your own social media presence. For example, you can identify your competitor’s most popular types of content to inform your posting strategy. Over time, you can implement this top content to improve engagement and brand awareness. Certainly, you should integrate follower growth to track your competitors over time.

Employ A Dashboard

Next, employ a dashboard to track competitor Twitter followers over time using analytics. View the Twitter analytics page for any competitor account you want to monitor. There, you can see a monthly overview of the top statistics. Of course, you can view the top tweets on your competitors’ accounts. Usually, these are ranked based on the amount of impressions the tweet generates. In addition, the dashboard can tell you their top mentions listed based on how much engagement each tweet gets. Additionally, you can see the top ranked media tweets as well. Typically, these include images, videos and other easily removable media. Plus, you can view their most popular followers. This way, you can compare them with yours and evaluate your post content. Definitely, you should employ a dashboard to review your competitor’s Twitter account analytics.

Track Hashtag Usage

Then, monitor hashtag usage to track your competitor’s Twitter followers. Notably, you can use a tool that can measure your competitors’ hashtag performance rates. Typically, these tools allow you to research hashtag popularity, data and engagement. In addition, you can search for any hashtag. Then, the tool can track its relevance in tweets, users, reach and impressions. This way, you can see who uses the hashtag in their tweets. You can also view who retweets the hashtag and who replies to tweets with the hashtag. Additionally, you can discover your target audience based on who engages most with any searched hashtag. Plus, you can track reach vs. impressions to determine which hashtags can grow your account. Of course, track hashtag usage from your competitors on Twitter to grow your following over time.

Identify Competing Topics 

Furthermore, identify competing topics to track competitor Twitter followers over time. Use Twitter analytics to recognize the most popular topics that your competitors are tweeting about. Typically, the analytics can provide you with full access to their profile information. This way, you can see what they tweet about the most and which of those tweets receive the most engagement. In addition, you can view a list of their follower mentions and interactions. Then, you can click on each user who was mentioned to view more details about their account. Plus, you can view activity time of their latest 100 tweets. Surely, you should identify which topics your competitors are tweeting about to track their followers. 

There are several steps to track competitor twitter followers over time with analytics. Of course, you can use these analytics to improve your following and make it easier if you plan on selling your twitter account. First, implement a follower count tracker to monitor your competitors’ engagement rates. Second, integrate follower growth to assess your social media strategy effectiveness. Next, employ a dashboard to determine your competitors’ top tweets and engagement rates. Then, track hashtag usage to discover which hashtags are the most popular among your competitors’ followers. Furthermore, identify competing topics to determine which subjects your competitors and their followers are discussing most. Here is how to track competitor twitter followers over time with analytics.

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